What exactly does social media have to relate to SEO? MWI gets this information a lot from clients who are prospective or current. Social media is a rapidly growing marketing channel that most businesses have only recently begun using in the past couple of years, yet it’s very important to leverage – especially if you’re investing efforts in search engine optimization. Although the benefits of social media may not be immediately obvious, they are crucial to SEO help. Here are five reasons why social media is important for SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some time now. Social engagements occur when people like, comment on, share or tweet about content. A piece of content with more social engagements will be able to show more social signals. Social signals are utilized by search engines to determine the quality of the content. It’s a way to measure the content that people consider useful and what their algorithm decides is top-quality. If a piece of content is receiving lots of social interaction it will be immediately indexable.
2) Link Building
It’s long gone from the time when you could make a request for زيادة عدد ساعات يوتيوب links from other websites. Google’s Panda/Penguin algorithms are forcing SEOs to build links the traditional way: create quality content that is relevant. How do you reach websites that will link to your site, if the request is considered “unnatural”? Social media is the solution. Social media enables you to place your content in front of relevant groups of people who may be influenced to link to it if it’s worth linking to. They will also promote your content to others and increase your reach.
3) Content Amplification
You can make all the top-quality content you like but it’s not going to gain significant traction without the aid of amplification. Email marketing is an effective way to boost content, but it will only reach people within your marketing database. Social media enables you to increase the reach of your content. If you publish your content to your followers, they’ll be sure to share it with their own followings in the event that they find it helpful. These people will then spread the word to their networks, further increasing your reach. In return, you gain an abundance of relevant traffic including inbound links, social signals , and brand awareness All of which are utilized by search engines to determine content quality.
content amplification lifecycle
4) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your website as well as how much it should be respected in their ranking algorithms. Social media aids in building an image for your business and also boosts the quality of your content. This is what Google calls a co-citation. Building these co-citations using social media can help increase Google’s trust and confidence in your site, as well as aiding by using branded search terms.
5) Social Indexing
Since search engines index social media sites and display them up in search results pages. This allows your brand to be listed in search results on search queries that are branded and not restricted to your website. It’s more than that. Individual tweets from Twitter were once searchable and were displayed in search results. This enabled your content to be more prominent in search. It was only temporary for a couple of months, until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
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