What can social media have to offer SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is a fast growing marketing channel that most businesses have only begun making use of in the last few years, however it’s very important to leverage – especially if you’re investing funds into search engine optimization. While the benefits of social media might not be immediately apparent, they are crucial to SEO support. Below are five reasons why social media is essential for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. When people share content via Twitter, Facebook or comment on a piece of content it is referred to as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you can build for your website. Search engines measure the social signals they receive, and use them as an indicator of quality when ranking the content. This allows search engines to determine the most popular content and what algorithm they believe to be high-quality. A piece of content could also be indexed instantly whenever it’s attracting a significant amount of engagement on social media.
2.) Link Building
It is long past the period when you could just solicit links from other websites. Since the introduction of Google’s Panda and Penguin algorithm SEOs are now forced to do link building the traditional way and create content of high-quality that is worthy of linking. How do you get in touch with sites who are willing to link to your content , if you ask them directly, which is an “unnatural” link building method? Social media is your solution. Social media allows you to share your content with appropriate audiences that are willing to share it with others, if it is worth linking to. These people will spread your content among others and increase your reach.
3.) Amplification of content
You could create any top-quality content you like however it will not gain an enormous amount of attention without amplification. Marketing via email can be an effective method to increase the reach of your content , but it can only get to those on your marketing list. Social media enables you to reach new audiences with your content. If you share your content with your followers, they’ll spread it to their own followers in the event that they find it helpful. The people who share it will promote your content to their followers, alexa ترتيب المواقع (beauval.co.uk) thereby increasing your reach. As a result, you get many relevant visitors such as inbound links, social signals , and brand awareness All of which are used by search engines in determining the quality of your content.
content amplification lifecycle
4) Brand Communication and Awareness
Brand recognition and brand identity can inform search engines a lot about the quality of your website and how much it should be considered reliable in their ranking algorithms. Alongside boosting your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. The creation of these co-citations via social media can improve Google’s trust and confidence in your website as well as helping by bringing in search queries that are branded.
5.) Social Indexing
Since the search engines index social media websites which means they show on search results pages. This allows your business to appear in search results for search queries that are branded and not exclusive to your site. It gets even better. Individual Tweets from Twitter were initially indexed and included in search results too giving another opportunity to get your content noticed in search. However, it was only temporary, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.