What can social media have to offer SEO? MWI gets this kind of information frequently from both current and potential clients. While social media has been an increasing channel for marketing in recent years, the majority of businesses have yet to benefit from it. This is especially important if you are investing in search engine optimization. Although the benefits of social media are not immediately apparent, they are crucial to SEO aid. Here are five reasons why social media is crucial for SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for a long period of time. When people tweet, like, comment or share an article it is referred to as a social engagement. The more social engagements a piece of content receives, the more social signals you build to your site. Search engines analyze these social signals, and then use them as an indicator of quality when ranking content. It’s a way to determine what content is popular with users over what their automated algorithm decides is good quality. If an article receives lots of social shares, it can be instantly indexed.
2) Link Building
The days of going out and soliciting websites to link to yours. With the emergence of Google’s Panda and Penguin algorithm SEOs must perform link building in using the old-fashioned method and create content of high-quality which is relevant to linking. But how do you reach websites that are willing to link Jump to navigation your content if you ask them directly, which is an “unnatural” link building practice? Social media can help. Social media enables you to put your content in front of relevant groups of people who may be influenced to link to it if it’s worth linking to. These people will promote your content to others, increasing your influence.
3) Content amplification
It doesn’t matter how good the content you publish, it will not be popular until you amplify it. Yes, email marketing is an excellent method to amplify the content, but it’ll only be able to reach people who are in your marketing database. Social media allows you to connect with new audiences through your content. After you have shared your content, your following will also share it with their following should they find it valuable. These people will then be able to share it with their followers to increase your reach. You will also gain relevant traffic as well as inbound linking as well as social signals and brand awareness These can be utilized by search engines to determine content assessment of quality.
content amplification lifecycle
4) Brand Awareness & Signals
Search engines use brand image and recognition to judge the credibility of your website and how trustworthy it must be for their ranking algorithms. Apart from boosting the quality of your content social media can also help create brand awareness. This is what Google calls a co-citation. The creation of these co-citations via social media will help improve Google’s trust in your website as well as helping with search queries that are personalized.
5.) Social Indexing
Search engines have been indexing social media sites for some time now and this means that they appear on search result pages. This lets your company’s brand be listed in search results on search queries that are branded and not exclusive to your site. This is even more effective. Individual tweets from Twitter were once indexed and shown in search results too giving another opportunity to ensure your content’s ranking in search. This was just temporary for a few months before Google decided to cease using it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.