Five Reasons Social Media is important for SEO

What does social media provide in terms of SEO? MWI receives the information frequently from both current and potential clients. While social media has become an increasing marketing channel in recent times, ( ( many businesses have yet to benefit from it. This is especially true if you are investing in SEO. Creating and managing social media accounts is important for supporting SEO efforts, although their benefits aren’t immediately obvious. From the myriad of reasons to consider social media as a part of your online strategy, here are 5 reasons it’s important for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some years now. A social engagement is when users like, share on, share or tweet about an article. The more the number of social interactions that a piece content gets, the greater social signals you can build for your website. Search engines analyze these social signals, and then use them as a quality factor when ranking content. It’s a way to determine the content that people consider useful and what their algorithm decides is of high quality. If an article has a high amount of social shares it will be immediately identified.

2) Link Building

It’s long gone of going out and asking for websites to link to your site. With the advent of Google’s Panda and Penguin algorithms SEOs have to do link building by hand and create content of high-quality that is worthy of linking. How do you get in touch with websites that are willing to link to your content if asking them directly is thought to be an “unnatural” link building practice? Social media can help. Social media allows you to publish your content to relevant audiences who may be willing to link to your content, in the event that it’s worth linking to. Those people will also share your content with their networks and increase the reach of your content.

3.) Content amplification

It doesn’t matter how high-quality your content is, it won’t be popular without amplification. Yes, email marketing is an effective way to boost content, but it’ll only reach those in your database of marketing. Social media can help you connect with new audiences through your content. If you share your content, those who follow you will share it with their following should they find it valuable. These people will then also share it with their friends which will increase the reach of your content. As a result, you get an abundance of relevant traffic such as inbound links, branding awareness and social signals – all of which are used by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals

Search engines use brand image and recognition to judge the credibility of your website and how trustworthy it must be when they rank it in their algorithms. In addition to boosting your content social media can also help create brand awareness. Google refers to this as co-citation. Making these co-citations with social media can boost Google’s trust in your company website as well as helping with branded search queries.

5) Social Indexing

Search engines have been indexing social media sites for a number of years now and this means that they show up in the search results pages. This allows your company to be displayed on search results when you type in branded search queries on more than just your own website. It gets even better. Individual tweets from Twitter were once indexable and displayed in the search results. This allowed your content to be ranked higher in search. That was only temporary for a few months before Google decided to discontinue the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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