Five Reasons Social Media is important for SEO

What can social media have to offer SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is rapidly growing marketing channel that most businesses have only begun taking advantage of in the past couple of years, yet it’s essential to utilize it in particular if you’re putting resources into SEO. Setting up and managing social media accounts are extremely important to assist in SEO efforts, even though the benefits may not be immediately evident. There are many reasons to think about social media as part of your strategy for online Here are five advantages of it for SEO.

1.) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. Whenever people tweet, like or comment on an article This is referred to as social engagement. A piece of content that has more engagements on social media will be able to show more social signals. Social signals are utilized by search engines to rank content. This allows search engines to identify what people find most useful and what algorithm they believe to be top-quality. A piece of content can be immediately indexed when it’s getting a lot of engagement on social media.

2.) Link Building

It’s past the moment when you could simply solicit hyperlinks from other sites. In the wake of Google’s Panda and Penguin algorithms, SEOs are forced to build links the old fashioned way to create quality content that is link-worthy. What is the best way to reach websites which are willing to hyperlink to your site, if asking them directly would be thought to be “unnatural”? Social media can help. Social media allows you to place your content in front of the right people, who could be influenced to link to it if it’s worth linking to. People who be able to share your content with their networks which increases the power of your content.

3.) Amplification of content

You could create any good-quality content that you wish to however it will not gain much traction without amplification. Email marketing is an excellent way to increase the reach of your content, but it will only reach those in your marketing database. You can reach new audiences via social media. When you share your content, your following will also connect with their friends should they find it valuable. These people will then also share it with their friends and increase your reach. You’ll also get relevant traffic through inbound linking social signals, inbound linking, and brand awareness These can be utilized by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines will use your brand’s reputation and image to assess the credibility of your website and how trustworthy it needs to be within their ranking algorithms. In addition to boosting your content Social media can also build brand awareness. Google refers to this as co-citation. Building these co-citations using social media will help improve the trust Google has in your website as well as helping with branded search queries.

5) Social Indexing

Search engines have been indexing social media profiles for some time now which means that they appear in results pages for search engines. This allows your business to be displayed in search results for search queries that are branded and not exclusive to your site. However, it’s even more than that. Individual Tweets from Twitter were initially indexed and included in search results, too which gave another means to get your content noticed in the search results. The service was temporary for a couple of months, until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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