Five Reasons Social Media is Important for SEO

What exactly does social media have to do with SEO? MWI gets the information frequently from prospective and current clients. Social media is an incredibly growing channel for marketing that most businesses have only recently begun taking advantage of in the past few years, but it’s essential to utilize it – especially if you’re investing funds into search engine optimization. Setting up and managing social media accounts are extremely important to assist in SEO efforts, though the benefits may not be immediately apparent. Below are five reasons why social media is important for SEO.

1) Social Media Signals

It is no secret that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. If people tweet, share, like or comment on a piece of content, this is called a social engagement. The more social engagements your content receives, the more social signals you build to your website. Search engines analyze the social signals they receive, and then use them as an element of quality when evaluating content. This allows search engines to know what content people consider to be most valuable and what their algorithm deems high-quality. The content you’ve created can be immediately indexed when it’s getting a lot of social engagement.

2) Link Building

Long gone are the days of going out and asking for websites to add links to your site. Google’s Panda/Penguin algorithm has forced SEOs to build links in using the old method: make high-quality content that is relevant. But how do you reach websites willing to link to your content if asking them directly is thought to be an “unnatural” link building method? Social media can help. Social media lets you post your content and share it with appropriate audiences that are willing to link to it, in the event that it’s worth linking to. These people may also promote your content to their networks which will increase the impact of your content.

3.) Content amplification

No matter how top-quality the content you publish, it’s unlikely to be popular unless you amplify it. Email marketing is a great way to amplify content, ( but it’ll only reach the people in your marketing database. Social media enables you to expand your reach with your content. When you share your content, your following will also be able to share it with their followers in the event that they find it helpful. The people who share it will be able to share your content with their followers, increasing your reach. As a result, you get lots of relevant traffic, inbound links, social signals , and brand awareness – all of which are used by search engines to determine content quality.

content amplification lifecycle

4) Brand Communication and Awareness

Brand image and recognition can tell search engines a lot about the quality of your website as well as how much it is believed to be in its ranking algorithms. Social media is a great way to increase an image for your business and also boosts the content you publish. Google refers to this as co-citation. Building these co-citations using social media will help improve Google’s trust in your website as well as helping with branded search queries.

5.) Social Indexing

Search engines have been indexing social media accounts for a number of years now, which means they now appear on the search results pages. This lets your company’s brand appear in search results for brand-related queries, which aren’t limited to your company website. It gets even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results, too which gave another means for your website to be ranked in search. The service was temporary for a couple of months, until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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