What do social media platforms have to offer SEO? MWI gets this information a lot from clients who are prospective or current. While social media has become a growing channel for marketing in recent times, many companies have not yet started to make use of it. This is especially important when you’re investing in SEO. The creation and management of social media accounts is essential to aid in SEO efforts, even though their benefits aren’t immediately apparent. There are many reasons why you should consider social media as part of your strategy for online, here are 5 reasons it’s important for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major زيادة مشاهدات اليوتيوب search engines have been using online conversations in their ranking algorithms for quite some years now. A social engagement is when people like, comment or share a tweet about content. The more social engagements a piece of content is able to get, the more social signals you send to your website. Social signals are utilized by search engines to rank the content. This allows search engines to know the content that people are most interested in and what their algorithms consider top-quality. If an article has a high amount of social interaction, it can be instantly indexed.
2.) Link Building
It’s past the time that you could solicit links from other websites. In the wake of Google’s Panda and Penguin algorithm SEOs have to build links using the old-fashioned method – create high quality content that is linked-worthy. How do you reach websites that will link to your content, if asking them directly would be considered “unnatural”? Social media is the answer. Social media lets you post your content and share it with relevant audiences who may be willing to link to your content, in the event that it’s worth linking to. People who be able to share your content with their networks which increases the power of your content.
3.) The amplifying of content
You can write all the high quality content you want, but it won’t gain significant traction without the aid of amplification. Sure, email marketing is an excellent method to amplify the content, but it’ll only reach those in your database of marketing. Social media lets you connect with new audiences through your content. If you publish your content to your followers, they will share it with their own followers in the event that they find it helpful. This will allow them to share your content with their followers, which will increase your reach. You’ll also get relevant traffic through inbound linking social signals, inbound linking, and brand awareness, all of which can be used by search engines for content to determine the quality of your content.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines can use brand reputation and image to assess the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the quality of your content. This is what Google calls co-citation. These co-citations are built via social media in order to increase Google’s trust as well as aid with branded searches.
5.) Social Indexing
Search engines have been indexing social media sites for a number of years now, which means they now show up in the search results pages. This allows your brand to appear in search results for brand-related queries, which aren’t limited to your company website. This is even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results too – enabling another way to ensure your content’s ranking in the search results. The service was temporary for a few months, until Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.