Five Reasons Why Social Media is essential for SEO

What does social media have to do with SEO? MWI gets this kind of information frequently from both current and potential clients. Social media is an incredibly expanding marketing channel that many companies have only started using in the last few years, but it’s crucial to make use of in particular if you’re putting funds into search engine optimization. Making and managing social media accounts is essential to aid in SEO efforts, though the benefits of social media aren’t always apparent. Of the many reasons why you should consider social media as part of your online strategy Here are five reasons it’s important to SEO.

1) Social Media Signals

It’s no secret that Google, Bing and, redirect to, other major search engines have been using online chat in their algorithm for ranking for some period of time. Social engagements occur the time when people share, like, comment, share, or tweet about content. A piece of content that has more social engagements is likely to have more social signals. Search engines analyze these social signals and use them as an index of quality when ranking the content. It’s a way of evaluating the content that people consider useful over what their automated algorithm decides is top-quality. A piece of content could be quickly indexed in the event that it’s receiving lots of engagement on social media.

2.) Link Building

The days of going out and asking for websites to link to yours. With the advent of Google’s Panda and Penguin algorithms, SEOs are forced to create links in the old fashioned way and create content of high-quality that is linked-worthy. How do you get in touch with websites willing to link to your content if they are not directly approached as an “unnatural” link building technique? Social media can help. Social media allows you to place your content in front of the right people, who could be attracted to link to it in the event that it is worthy of linking to. These people may also promote your content to their networks and increase the reach of your content.

3.) The amplifying of content

No matter how top-quality the content you publish, it’s unlikely to achieve much success until you amplify it. Sure, email marketing is an excellent way to increase the reach of your content, but it will only reach people within your database of marketing. You can reach new audiences via social media. When you share your content, the people who follow you will also spread it to their networks in the event that they find it helpful. This will allow them to share your content with their followers, increasing the reach of your content. In return, you will gain a lot of relevant traffic including inbound links, social signals and brand awareness These are all used by search engines to assess content quality.

content amplification lifecycle

Version 0.3.0 - Homestuck Desktop Buddies by carl4) Brand Awareness and Signals

Search engines may use your brand’s name and reputation to determine the credibility of your website and how trustworthy it should be within their ranking algorithms. Social media aids in building brand awareness and increases the quality of your content. This is what Google refers to as co-citation. These co-citations can be built via social media in order to increase Google’s trust and help with branded searches.

5) Social Indexing

Since the search engines are able to index social media sites which means they show as search results. This lets your company’s brand be listed in search results on specific queries that aren’t exclusive to your site. But there’s more than that. Individual Tweets from Twitter were once indexed and shown in search results, too giving another opportunity for your website to be ranked in the search results. The program was only temporary, however, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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