Five Reasons Why Social Media is essential for SEO

What do social media platforms provide in terms of SEO? At MWI, we get many of these inquiries from current and prospective clients. Social media is a rapidly growing marketing channel that most companies have only just begun making use of in the last couple of years, yet it’s essential to utilize it – especially if you’re investing efforts in SEO. Although the benefits of social media may not seem immediately apparent, they’re crucial to SEO support. From the myriad of reasons to think about social media as part of your strategy for online There are five main advantages of it for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for quite some period of time. Social engagements occur when people comment, like on, share or tweet about an article. The more social interactions a piece of content has, the more social signals you build to your site. Search engines measure these social signals and use them as an index of quality when ranking content. It’s a way of evaluating the quality of content that people are able to use and what their algorithm determines to be of good quality. If something receives lots of social interaction it will be immediately identified.

2.) Link Building

It’s long gone from the time that you could make a request for hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithm SEOs must do link building using the old-fashioned method and create content of high-quality that is link-worthy. What is the best way to reach websites that are willing to link to your website, even if the request is thought to be “unnatural”? Social media is the answer. Social media allows you to post your content and share it with interested audiences who might be willing to link to it, when it’s worthy of linking to. Those people will also share your content with their network and increase the reach of your content.

3) Content Amplification

The quality of your content is, it won’t get much traction without amplification. Email marketing is an effective way to boost content, but it will only reach the people in your marketing database. Social media can help you increase the reach of your content. If you publish your content to your followers, they will also share it with their personal followers if they find it helpful. These people will then be able to share it with their followers and increase your reach. In addition, you’ll gain relevant traffic and inbound links, social signals, and brand recognition, all of which can be used by search engines to make quality determination.

content amplification lifecycle

4.) Brand تزويد مشتركين يوتيوب Awareness & Signals

Brand recognition and brand identity can tell search engines many things about the quality of your website as well as the extent to which it can be trusted in its ranking algorithms. Aside from amplifying your content social media can also help to increase awareness of your brand. This is what Google calls a co-citation. The creation of these co-citations via social media can boost Google’s trust in your company site, as well as aiding with search queries that are personalized.

5.) Social Indexing

Since the search engines are able to index social media sites which means they show as search results. This allows your company to be displayed in search results that include branded search queries , which is more than only your website. But it gets even better than that. Individual tweets on Twitter were initially indexed and included in search results, too providing another method to get your content noticed in search. It was only for a short time, however, and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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