Five Reasons Why Social Media is essential for SEO

What can social media provide in terms of SEO? MWI gets this information a lot from prospective and current clients. Although social media has been an increasing channel for marketing in recent years, most companies have not yet started to take advantage of the potential of it. This is crucial to consider if you’re planning to invest in search engine optimization. Setting up and managing social media accounts are essential to aid in SEO efforts, although the benefits may not be immediately apparent. Below are five reasons why social media is essential for SEO.

1) Social Media Signals

It’s no secret that Google, Bing, and other search engines use online conversation as part of their ranking algorithms. A social engagement happens when people comment, like, share, or tweet on a piece of content. The more social engagements your content gets, the greater social signals you send to your website. These social signals are used by search engines to determine the quality of content. This is a way for search engines to decide what content people consider to be most valuable and what their algorithm deems top-quality. If a piece of content is receiving lots of social interaction it will be immediately indexed.

2.) Link Building

It’s long gone from the time when you could solicit hyperlinks from other sites. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild the old-fashioned way: write good quality content that is pertinent. But how do you reach websites that are willing to link to your site if asking them directly is thought to be an “unnatural” link building method? Social media is the answer. Social media lets you expose your content to of people who are interested and could be influenced to link to it in the event that it is worthy of linking to. They will also be able to share your content with other people and boost your authority.

3.) Content amplification

It doesn’t matter how good the content you publish, it won’t be popular without amplification. Email marketing can be a great way of amplifying content but it’s only going to reach people in your marketing list. Social media enables you to expand your reach with your content. If you send your content out to your followers, they’ll share it with their own followers if they find it helpful. These people will then spread the word to their networks which will increase the reach of your content. As a result, you get an abundance of relevant traffic such as inbound links, brand recognition and social signals – all of which are used by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Recognition and Signals

Search engines may use your brand’s name and reputation to determine the credibility of your website and how trustworthy it must be for their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the content you publish. Google calls this co-citation. Building these co-citations using social media can help increase the trust Google has in your web page and also assist by bringing in search queries that are branded.

5.) Social Indexing

Since search engines index social media profiles which means they show on search results pages. This allows your business to show up in search results for branded search queries on more than just your company website. This is even more effective. Individual tweets on Twitter were initially indexed and included in search results as well providing another method to ensure your content’s ranking in the search results. That was only temporary for a few months, until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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