What do social media platforms have to offer SEO? At MWI we hear this a lot from current and prospective clients. While social media has become a growing channel for marketing in recent years, the majority of businesses have yet to make use of it. This is particularly important if you are investing in SEO. While the benefits of using social media are not immediately apparent, they’re crucial for SEO help. Here are five reasons why social media is essential for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for quite some years now. A social engagement is when people like, comment or share tweets about a piece of content. Content that has more engagements on social media is likely to have more social signals. These social signals are used by search engines to rank content. This is a way for search engines to know the content that people are most interested in and زيادة عدد ساعات يوتيوب also what they consider to be top-quality. A piece of content can be quickly indexed whenever it’s attracting a significant amount of social interaction.
2) Link Building
There are no more days of asking for websites to link to your site. Google’s Panda/Penguin algorithm has forced SEOs to linkbuild the traditional way: create quality content that is relevant. How do you reach websites who are willing to link to your website, even if the request is considered “unnatural”? Social media is your solution. Social media allows you to publish your content to interested audiences who might be willing to share it with others, in the event that it’s worth linking to. People who spread your content among others and boost your authority.
3) Content Amplification
It doesn’t matter how high-quality your content is, it won’t get much traction until you amplify it. Marketing via email can be an effective method to increase the reach of your content but it’s only going to be able to reach the people on your marketing list. Social media allows you to expand your reach with your content. If you publish your content to your followers, they will also share it with their personal followers if they find it helpful. They will also recommend your content to their followers, increasing the reach of your content. In return, you will gain a lot of relevant traffic such as inbound links, social signals and brand awareness All of which are used by search engines to judge the quality of your content.
content amplification lifecycle
4) Brand Awareness & Signals
Search engines use brand reputation and image to assess the quality of your site and how reliable it ought to be in their ranking algorithms. Social media aids in building brand awareness and amplifies the content you publish. Google refers to this as co-citation. Making these co-citations with social media can improve Google’s trust and confidence in your website , and will also help with branded search queries.
5.) Social Indexing
Since search engines are able to index social media profiles and display them up in search results pages. This lets your company’s brand be displayed in search results for brand-related queries, which aren’t exclusive to your site. However, it’s even more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results too providing another method to get your content noticed in search. The service was temporary for a couple of months before Google decided to cease using the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.