What the heck does social media have to have to do with SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. While social media has become a growing channel for marketing in recent years, the majority of businesses have yet to take advantage of it. This is particularly important for companies that are investing in search engine optimization. While the benefits of using social media may not seem immediately apparent, they are crucial for SEO support. From the myriad of reasons you should think about the use of social media in your online strategy, here are 5 reasons why it is essential to SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. Social engagement occurs when users like, share or share a tweet about content. A piece of content that has more social engagements will be able to show more social signals. Search engines evaluate these signals from social media, and use it as an element of quality when evaluating content. It’s a way to measure the quality of content that people are able to use over what their algorithm decides is of good quality. If an article is receiving lots of social interaction it will be immediately classified.
2) Link Building
It’s been a long time when you could get hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithms SEOs are now forced to perform link building in by hand and Berrouaghuia.free.fr/modules.php?name=Your_Account&op=userinfo&username=MargeneWar create content of high-quality that is worthy of linking. But how do you reach sites that would be willing to link to your site if they are not directly approached as an “unnatural” link building practice? Social media is your answer. Social media lets you place your content in front of the right people, who could be convinced to link to it should it be worthy of linking to. These people will be able to share your content with other people and increase your reach.
3.) Content Amplification
You can make all the high quality content you want, but it won’t gain much traction without amplification. Email marketing is a great way to amplify the content, but it’ll only be able to reach people who are in your database of marketing. You can reach new audiences via social media. If you share your content, your followers will connect with their friends when they are satisfied with the content. Then those people will also share it with their friends which will increase the reach of your content. As a result, you get lots of relevant traffic such as inbound links, social signals , and brand awareness All of which are used by search engines to determine the quality of content.
content amplification lifecycle
4) Brand Awareness and Signals
Search engines may use your brand’s reputation and image to assess the quality of your site and how trustworthy it must be in their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. This is what Google calls co-citation. Building these co-citations through social media can help increase Google’s trust in your website , and will also help with search queries that are personalized.
5) Social Indexing
Search engines have been indexing social media accounts for a few years now and this means that they appear on the search results pages. This allows your business to show up in search results for branded search queries , which is more than just your company website. But it gets even better than that. Individual tweets on Twitter were previously indexed and appeared in search results, too – enabling another way to ensure your content’s ranking in the search results. The program was only temporary, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.