Five Reasons Why Social Media is Important for SEO

What does social media provide in terms of SEO? MWI receives these kinds of information from both current and potential clients. While social media has been a growing channel for marketing over the last few years, many companies haven’t yet begun to make use of the potential of it. This is particularly important when you’re investing in SEO. Although the benefits of social media may not be immediately apparent, they are crucial to SEO help. Here are five reasons why social media is important for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major زيادة مشاهدات اليوتيوب (click through the up coming article) search engines have been using online dialogue as part of their algorithm for ranking for quite some years now. Whenever people tweet, like, comment or share a piece of content it is referred to as a social engagement. The more social engagements your content receives, the more social signals you build to your site. Social signals are utilized by search engines to rank the content. This is a way for search engines to decide the most popular content and what their algorithms consider good quality. A piece of content can also be indexed instantly if it’s receiving a lot of social interaction.

2) Link Building

There are no more days of going out and soliciting websites to link to yours. Since the introduction of Google’s Panda and Penguin algorithms SEOs have to build links the traditional way to create quality content which is relevant to linking. How do you get in touch with websites that are willing to link to your website if asking them directly is considered an “unnatural” link building technique? Social media is your answer. Social media lets you present your content in front of people who are interested and could be influenced to link to it should it be worthy of linking to. They will also promote your content to their networks, further increasing the influence of your content.

3.) Amplification of content

No matter how top-quality your content is, it’s unlikely to get much traction until you amplify it. Sure, email marketing can be a great way to amplify the content, but it’ll only be able to reach people who are in your database of marketing. Social media can help you reach new audiences with your content. If you publish your content to your followers, they’ll spread it to their own followings if they find it helpful. These people will then be able to share it with their followers and increase your reach. You’ll also get relevant traffic as well as inbound linking social signals, as well as brand awareness, all of which can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Sensibilization and Brand

Brand recognition and brand identity can tell search engines much about the credibility of your website and the extent to which it can be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media also aids in to increase awareness of your brand. This is what Google refers to as co-citation. Building these co-citations using social media can improve the trust Google has in your web page and also assist by using branded search terms.

5.) Social Indexing

Since search engines index social media websites these profiles are now showing on search results pages. This allows your brand to be listed in search results on specific queries that aren’t only restricted to your business’s website. It’s even more effective. Individual Tweets from Twitter were initially indexed and included in search results as well – enabling another way for your content to rank in the search results. It was temporary, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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