Five Reasons Social Media is essential for SEOFive Reasons Social Media is essential for SEO

What can social media provide in terms of SEO? At MWI we hear these questions frequently from our potential and current clients. While social media has become an increasingly popular channel for marketing in recent years, most companies have not yet started to profit from the potential of it. This is especially true to consider if you’re planning to invest in SEO. While the benefits of using social media might not be immediately obvious, they are vital for SEO help. Below are five reasons why social media is vital to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. When people share content via Twitter, Facebook or comment on an article that is known as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you can build for your website. Social signals are utilized by search engines to determine the quality of content. This allows search engines to identify what people find most useful and also what they consider to be as high-quality. If a piece of content receives lots of social engagement it will be immediately classified.

2.) Link Building

It’s been a long period when you could just get links from other websites. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild by using the traditional method of creating top-quality content that’s relevant. How can you get your content to websites that will link to your site, if the request is thought to be “unnatural”? Social media is your answer. Social media lets you post your content and share it with interested audiences who might be willing to link to it in the event that it’s worth linking to. People who be able to share your content with their network and increase the reach of your content.

3.) Content amplification

You can create all the high quality content you want, but it won’t gain an enormous amount of attention without amplification. Email marketing is a great way to amplify the content, but it’ll only be able to reach people who are in your marketing database. Social media can help you reach new audiences with your content. If you publish your content to your followers, they will spread it to their own followers when they find it useful. These people will then also share it with their friends to increase your reach. In return, you earn an abundance of relevant traffic and inbound links, as well as social signals , and brand awareness These are all used by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines use brand identity and awareness to determine the quality of your site and how trustworthy it needs to be for their ranking algorithms. In addition to boosting your content Social media can also to increase awareness of your brand. This is what Google refers to as a co-citation. Building these co-citations using social media can improve Google’s trust and confidence in your website , and will also help by bringing in search queries that are branded.

5.) Social Indexing

Since search engines are able to index social media profiles and display them in search results pages. This lets your company’s brand be listed in search results on branded queries that are not only restricted to your business’s website. But it gets even better than that. Tweets on their own from Twitter were once searchable and included in search results. This allowed your content to rank higher in the results of a search. However, it was only temporary it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.